Welcome to the first in our Wheel of Success blog series! If you're serious about taking your small business to the next level, you're in the right place. Today, we’re diving into powerful strategies that help our clients achieve two key goals: profit and growth. But it doesn’t stop there—we also want your business to scale, to work as hard for you as you do for it. Let’s explore how you can unlock your business's potential and drive sustainable growth.
At the very center of our Wheel of Success lies the ultimate goal for every client we work with—profit and growth. We believe that for a business to be truly successful, it must be profitable and continually grow, both in size and value. It’s not enough for a business to just survive; it needs to thrive and work for you, not the other way around. So, how do we make this happen? We focus on four core elements that every business must master: people, performance, strategy, and scale.
No business can succeed without the right people. We have two guiding principles in this area:
Performance is the foundation of success. We evaluate performance using two key drivers:
Your strategy is what sets you apart from the competition. Two critical components here are:
The final element is your ability to scale. We focus on:
Each of these four elements is supported by specific drivers that we focus on when consulting with our clients. These include:
Mastering these drivers ensures that your business is not only profitable but also poised for growth and scalability.
On the outermost ring of our Wheel of Success graphic, you’ll find a list of books that have heavily influenced our approach. Each of these books offers valuable insights into one or more of the eight core drivers. Here’s a quick overview of the books we rely on:
Each book aligns with different aspects of the eight drivers and four key elements of business success. Together, they provide a holistic roadmap for building a profitable, scalable business.
Let’s kick off this series with a deep dive into Built to Sell by John Warrilow. This book is all about creating a business that is not only profitable but also salable. The story follows Alex Stapleton, who runs a marketing consulting firm and is at his wit’s end. He wants to sell his business, but his friend tells him he’s nowhere near ready.
Over the course of the book, Alex learns how to transform his business into a valuable asset by applying the same principles we discussed earlier. His mentor walks him through the steps needed to make his business scalable, profitable, and ultimately ready for sale. The book touches on each of the eight core drivers, making it a must-read for any small business owner who wants to build a company that can thrive without them.
If you’re a small business owner, this is one book you need on your shelf. We believe in it so much that we buy a copy for every one of our clients.
Building a profitable and scalable business is a journey that requires time, commitment, and the right strategy. While it may not happen overnight, it’s absolutely achievable with the proper focus on key drivers—people, performance, strategy, and scale. By mastering these elements, you can turn your business into a thriving enterprise that works for you, giving you the freedom and growth you deserve.
Are you ready to elevate your business? Schedule a meeting with us today to get personalized guidance, grab your free copy of Built to Sell, and begin your journey to lasting profit and sustainable growth. Let’s transform your business together.